You have covered the fundamentals when you plan your sales call strategy.
You have looked at how to gather relevant information, getting into your customers' shoes, and setting call objectives.
Now, you're going to get some tips when you're developing your sales call strategy.
You can call this 'my call plan' or anything that reminds you of its purpose.
Tips To Make Killer Sales Call
Here are a few things that you want to consider in your sales call strategy:
- Current situation of your prospects
Look at what's going on in your prospect business currently and their working environment.
- What are they using for your area of expertise or your target area?
- Are they experiencing any problems?
- Any opportunity that you can spot?
- Any unmet business needs?
- Opportunity
It does not, by any measure, implies that you are there just to take advantage of that sort.
What it means is, simply, to identify space that allows you to come into a partnership with your prospects. It's a long term view of the situation.
Q: Can you spot an opportunity to work together with them?
- Call objective
- What do you expect from your call today?
- What is your long term expectation?
- Does your objective specific, result-oriented, and realistic?
- Did you record it down?
- Call strategy
Based on your sales call objective:
- What message are you putting across to your prospects?
- What are the key points?
- Any visual aids to use?
- Any supporting documents you need to reinforce your statement?
- What else do you need to get the message across effectively?
- Impactful opening
What can you say at the opening of the sales call, to pull your prospect's attention in?
How can you get their proper time and attention?
- Potential resistance
- What could possibly stop you dead in your track?
- What could be the roadblock or possible roadblock?
- What has stopped them in the past?
- What's stopping them now?
- What might stop them later?
- Question
- What question you can ask to qualify your prospects?
- What can you ask to manage their perception?
- What can you ask to bring their attention away from the roadblock to your key message?
- What could you ask differently to move towards commitment?
- Asking for commitment
It could be a singing purchase order, or as you have seen earlier, it could be asking for more info, to try your product or service, to attend a free course or seminar, etc.
- Info to uncover
- What did you learn from the call?
- Can you see something palpable?
- Did you have to assume things?
- What did you get from the environment and support staff?
- Was it helpful?
- What else do you need to know to make better sales call?
Those were just some simple tips for a successful sales call that you can use when developing your call strategy. Some of those tips were taken from the sales leader's guide to making sales calls that they have accumulated over the years. Use them when you plan your sales call strategy, and you'll have a plan that works for sales.