In the age of Zoom calls and WhatsApp messages, you might think digital communication is king. But when it comes to pharmacists in Malaysia, old-school, in-person interactions still reign supreme.
Why?
Because nothing beats the trust and connection that come from a face-to-face conversation.
Why Pharmacists Value In-Person Detailing
Pharmacists in Malaysia, especially those in independent
pharmacies or smaller chains, rely heavily on direct communication to
understand the nuances of new products. A face-to-face meeting lets them ask
questions, see product samples, and discuss practical concerns like pricing and
shelf placement. These interactions build trust, something that’s hard to
achieve over a screen.
My Experience with In-Person Visits
I’ve tried digital communication, and while it’s convenient,
nothing compares to meeting someone in person. I once had a pharmacist who was
hesitant about a new generic product. It wasn’t until I visited her store,
walked her through the details, and even demoed the packaging that she felt
comfortable enough to place an order. That’s the kind of rapport you just can’t
build over a WhatsApp chat.
A Cultural Leaning Towards Personal Connection
In Malaysia, where relationships often take precedence over
transactions, in-person visits are a sign of commitment and respect. Whether
it’s a simple ‘salam’ to greet someone or taking the time to sit down for a
coffee, these little gestures matter. They show that you value the
relationship, not just the sale.
Why Face-to-Face Still Wins
If you’re in pharma sales, don’t underestimate the power of
showing up in person. While digital tools are great for quick updates,
pharmacists appreciate the effort and sincerity of face-to-face interactions.
These meetings give you the chance to address concerns directly, build trust,
and leave a lasting impression.
Final Thought
In pharma sales, technology may help us reach more people, but it’s the human touch that truly makes the difference. For Malaysian pharmacists, in-person detailing isn’t just preferred – it’s a sign that you’re serious about the relationship. And in this business, that’s what counts.
Disclaimer: This post is just me sharing my own thoughts and experiences from working in the pharmaceutical sales industry. It’s not official advice or a statement from any organization. Just a bit of my own perspective on what goes on behind the scenes.
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