I'm a medical sales rep and you guys know it.
But today I want to talk about something that hit me outside
of work.
My buddy John (obviously not his real name) was complaining
about these awful knee pains he's been having. He mentioned needing a new pain
reliever, but with all the options out there, he was overwhelmed.
Have you ever been in that situation?
You need something for your health, but there's just so much
info (and sometimes confusing jargon) that it's hard to know where to start. It
made me realize there's a bit of a gap between the world of medical sales and
marketing and, well, regular people like us.
Now, don't get me wrong.
There are tons of regulations around selling meds and
devices, and that's a good thing. But sometimes, it feels like that focus on
safety can make it tough for folks to find clear, easy-to-understand
information about the stuff they actually need.
Imagine trying to pick out a new phone, but all the
descriptions are super technical and confusing. That's kind of what it can be
like trying to understand the difference between pain relievers or figure out
which fitness tracker is right for you.
Here's the thing…
Everyone deserves to know their options when it comes to
their health. Clear communication is key to making the right choices.
So, what can we do to bridge this gap?
I'm all ears for your thoughts.
Let's chat in the comments and share our experiences.
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