The Art Of The Sale

Some call it science, and some call it art but selling is a combination of both. Perhaps, the difference is how sales trainers and salespeople combine them thus creating a perception that sale is more of an Art than Science.

Of course, we're not going to argue all day long about who's right or wrong but we're going to benefit from what the experts have found, and use them to our advantage.

Sounds smart enough?

Let's dive right in to discover some sales masters and their core ideas.

"To sell is human."

Master's Ideas For the Art of Selling

• Brian Tracy

The author Brian Tracy is a sales consultant, author of "The Art of Sales" and a former sales manager.

Brian Tracey says that trusting your selling skills will make you more aggressive in prospecting and give you higher self-esteem.

If you know you can do what it takes to complete a sale, you will feel like a winner.

• SPIN Selling

SPIN (Situation Problem), which stands for implication, need, and payout, is a playbook for closing large, complex sales and making the sale art and a science. 

• Weinberg

Skilled sales consultants like Weinberg speak of frequent and expensive mistakes by well-meaning sales managers.

As you learn how to successfully manage your sales team, you will be introduced to practical tools and advice, punctuated by fun stories from the field.

• Keith Rosen

Author Keith Rosen has provided sales and sales management coaching programs to hundreds of thousands of professionals worldwide as you learn to improve your performance by reformulating customer expectations.

Rosen is a founding member of the International Coach Federation and is known for his extensive experience in sales, sales management, marketing, and business development.

Why you should read this book: 

If you don't know the difference between training and coaching, your sales team will never stand out.

Keith Rosen's award-winning book explores specific methods you can use to coach your best artists, get the best out of them, and how you can create a coaching culture throughout your organization.

Think of his tips on how to motivate your team by the art of signing up and avoid fatal coaching mistakes. 

• Dixon Adamson

Dixon Adamson will show you how to become a Challenger sales representative and add value to your customers by controlling your sales.

Then read about breaking into the top 10% of salespeople in the U.S. and around the world.

Why you should try it at all: 

This may be the most contrasting - intuitive - way, but in today's world, we all sell.

If you are trying to sell something, why should you try and sell at all?

Why you can't stop selling, even if it's the only way to stop yourself from trying it in today's world. 

• Grant Cardone

As salespeople, we often find it difficult to separate the work we do every day from the rest of our lives.

But if you're always on the move, it can be hard for you to stop selling, as the author and serial entrepreneur Grant Cardone knows all too well from everyone's lives.

Why you should read it: 

If you want to be inspired and create a more positive work environment, read this for inspiration. 

• Dale Carnegie

Author Dale Carnegie was a pioneer in self-improvement, and his books continue to benefit millions of readers.

Carnegie's classic remains one of the most influential books you can sell to anyone you meet.

Carnegie's time has been more than sixty years - proven advice on how to work effectively with others has lifted thousands of famous people onto the ladder of success. 

Some have done it, others have won with that mindset, but all have been successful. 

Learn the twelve ways people with this mindset have won, nine ways to change people without stirring resentment, six ways for people to like you, and six different ways to treat people in Carnegie's famous sales manual. 

It is meant for everyone, but it is a good sales book, built on a foundation of interpersonal skills.

It's about learning how to interact with people and it's a great resource to learn how people interact with each other, not just in sales but in other areas of life as well.

Why you should read it: 

If you want to become a more successful salesman, networker, or leader, read this book.

 

• Zig Ziglar

The author Zig Ziglar is a world-renowned speaker whose legacy includes a successful career as a motivational speaker, management consultant, and author of several books on economics and marketing. 

If you want to sell more by persuasion, you should read this book if you can.

This huge seller teaches us how to get everything we want by helping others to get what they want from us. 

Ziglar's practical steps and techniques help you to achieve more sales and position yourself as the consummate problem solver for your customers. 

Conclusion

The right attitude makes you successful not only in sales, but also in life, and the big seller can sell literally anything to anyone. When it comes to how to master the art of selling today, it is ridiculous that the world's top performers sell. Simply put, they are so good at what they do that they can sell them for a fraction of their competitors "costs.