What Are the 4 Selling Strategies?

First off, let us all be clear what does a strategy means.

In my definition, a strategy is an action that fulfills 2 criteria:

1. You are in control of what, when and how of its execution
2. You put the next move or the response to the action into the other party hands, which means, you can choose the action but not the consequences

This is the basis of strategy and if you look closely, that is why certain sales techniques do not include closing sales techniques because it implies the idea of closing as a consequence. It never is, actually, and this is also why some experts say, "People love to buy but hate to be sold to."

Buying is totally up to the prospects or customers. Sellers should be helping them buy.

And that brings us to the four selling strategies...

In the article below, you'll find the answer to that question. You'll also find fundamentals of sales strategies and steps you can take to develop them.

I hope this helps...

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