5 Strategies For Tiles Sales

So, you're interested in the tile business, right?

Whether you're a tile supplier already or you're looking at diving into this industry, you're likely wondering about its profitability. That's a pretty important question.

 

How Much Profit in Tiles Business

If we peek into a typical tile business, you might be surprised. For a business model that's based on samples, you're looking at a pretty attractive profit margin of 7 to 10 percent. This is pretty awesome for a low-risk, small operation like this.

On the flip side, if you're eyeing a larger business with stock, you could anticipate a profit margin somewhere between 12 to 18 percent.

That's quite a leap, right?

Keep in mind, though, it's not always rainbows and butterflies right off the bat. In the first one to three years, you might find yourself in the red, or just barely breaking even.

But don't let this deter you!

There are tile shops out there that have reported profits exceeding $50,000 in their first year. How's that for inspiration? (click here for tiles sales strategies insights)

 

Tiles Business Profit Margin

Now, how about we take a trip down memory lane.

Picture the late 70's and the 80's when tiles became all the rage. They were popping up in kitchens, bathrooms, you name it. But, as with all trends, the popularity started to decline for a time. Thankfully, the tide's turned, and tile countertops are making quite a comeback!

 

The Trend For Tiles 

Jumping to 2022, tiles started going all out. They began pushing the boundaries, saying goodbye to overdone neutrals and bright whites.

The fresh new faces on the scene?

Teal, mustard yellow, and even rust-colored tiles. Isn't it fantastic how a splash of color can transform a room?

 And let's not forget the return of Terrazzo styles.

These spotty little beauties are back in a big way, creating a lively, fun ambiance for any room, indoors or out. Plus, they're so versatile. From big to small, these tiles offer a unique, retro vibe.

Subway tiles?

Well, they're likely the prom king of tile patterns, forever popular.

And the recent surge in tile sales over the past decade has been pretty exhilarating, despite the setbacks the pandemic has thrown our way.

 

How to Start a Tiling Business

Now, if you're ready to dip your toes in this vibrant industry, there are some top tips to keep in mind.

For starters, you'll want to make sure you're stocked up on printed materials like brochures and leaflets to highlight the key features of your products.

Also, remember that customer testimonials can be worth their weight in gold.

And be sure to keep an eye on your marketing strategies, making adjustments as needed. In this business, it's all about under-promising and over-delivering to ensure customer satisfaction.

Tiles Marketing Strategy

Let's look into the world of marketing strategies for tiles. A well-crafted marketing strategy can be your golden ticket to increasing sales and gaining a competitive edge.

SIDENOTE: When it comes to tiling installation marketing, connecting with homeowners and businesses who need reliable, quality tiling services is key. To stand out in this competitive market, it’s important to focus on building a strong brand presence and showcasing your expertise in a way that appeals directly to potential clients.

Start with showcasing your work visually. Tiling is all about aesthetics, so high-quality photos of past projects—before and after shots, close-ups, and various tile designs—are essential. Use social media platforms like Instagram, Facebook, and Pinterest, where visual appeal draws in clients. Create a portfolio on your website with categorized projects (kitchens, bathrooms, floors, etc.) to help clients envision the possibilities for their own spaces.

Customer testimonials and reviews are incredibly powerful for building trust in the tiling industry. If past clients have been happy with your work, ask them to leave reviews on your website, Google My Business, or relevant platforms. These reviews can highlight your punctuality, attention to detail, and the quality of your workmanship. Potential clients are more likely to choose you if they see positive feedback from satisfied customers.

Educational content can also help set you apart. Consider creating blog posts, short videos, or guides on topics like tile maintenance, design trends, or the tiling installation process. This positions you as an expert and shows customers that you care about helping them make informed decisions. Plus, this content boosts your website’s SEO, making it easier for clients to find you online.

Finally, don’t underestimate the power of local partnerships. Connect with real estate agents, interior designers, and home improvement stores who may refer clients to you. Offer a small commission or a discount for clients referred by partners. When you become a trusted go-to for other businesses, you’ll benefit from a steady stream of referrals without spending on traditional ads.

By focusing on these strategies—visual appeal, trust-building, expert content, and local partnerships—you can effectively market your tiling installation services and make your business the top choice for quality and reliability.

First off, think digital

Nowadays, having an online presence isn't just a luxury, it's a must.

You need a user-friendly website with high-quality photos of your tiles. You also need to tap into the power of social media - platforms like Instagram, Pinterest, and Facebook are great for showcasing your products.

Additionally, consider using SEO (Search Engine Optimization) techniques to make sure that when people search for tiles, your company is among the first they see.

Tiles advertisement design

Tiles advertisement design focuses on showcasing tile products in a visually appealing and creative way. The goal is to highlight the tiles' texture, patterns, and color variety, while emphasizing their durability and versatility for home or commercial spaces.

In a friendly, modern design, ads typically incorporate lifestyle imagery, showing tiles in real-world settings, such as kitchens or bathrooms, to inspire potential buyers. Effective tile ads also include clear branding, product details, and a call to action, making it easy for customers to explore their options.

In tiles advertisement design, the focus is also on making the tiles stand out in a way that appeals to different customer preferences. Whether the ad is aimed at homeowners looking to renovate or architects searching for materials, the design should emphasize both aesthetics and functionality.

High-quality images are crucial to capturing the true essence of the tiles, giving potential buyers a clear idea of what they’ll look like in their own spaces.

Additionally, the design should effectively communicate any key features such as water resistance, ease of cleaning, or eco-friendly materials. Incorporating these selling points in a visually attractive and concise manner helps to build interest and trust.

An effective tiles ad design will balance eye-catching visuals with informative content, encouraging customers to explore more or visit a showroom.

Beyond the digital realm don't forget about traditional, face-to-face marketing.

• Network with local builders, architects, interior designers, and real estate agents. These professionals are key influencers and decision-makers when it comes to choosing tiles for their projects, so establishing good relationships with them can lead to valuable business partnerships.
• Also, consider attending trade shows and home improvement expos to further raise awareness of your brand.

Always remember, a successful marketing strategy involves a mix of both online and offline methods, and it should always revolve around what your customers want and need.

How to Sell Tiles

Let's dive into how to sell tiles.

Selling tiles, like any other product, requires a deep understanding of what your customer needs and how your products meet those needs.

First and foremost, familiarize yourself with the different types of tiles you're offering, be it ceramic, porcelain, marble, or any other type. Know their distinct qualities, their advantages, and even their drawbacks. This way, you'll be able to guide customers in making the best choice for their projects, whether it's for flooring, kitchen backsplashes, or bathroom walls.

You want to also take note that tiles aren't just a commodity – they're an expression of one's lifestyle and personal taste.

So, it's smart to build a narrative around your tiles that appeals to this aspect of the buyer's decision-making process. Create a compelling story around your products - is it about a timeless elegance, a rustic charm, or maybe a chic, modern look?

Craft your sales strategies around this narrative.

Always remember, selling tiles is not merely about pushing products off the shelf; it's about helping your customers build their dream spaces. Your tiles are not just tiles, they're the foundations of homes, offices, or any space that's special to your customers. 

And, as you're grinding in the business, there are here's a few more suggestions to keep in mind to boost your tiles business revenue:

1. Make an Impression with the Display

The way you present your tiles can make or break a sale. Your display should be thoughtfully arranged, each series with its own branded catalog, the tiles standing tall. Make your brand shine!

 

2. Create Your Own Occasions and Holidays

Why wait for Christmas to boost sales? Make your own holidays! Celebrate whatever you like and make some noise about it. The more foot traffic, the more sales.

 

3. Connect with the Buyer

Customer service is paramount in this business. Take the time to listen and understand your customer's needs, and never push your choices onto them.

 

4. Don’t Lower Prices

Be careful with slashing prices or offering big discounts. Remember, tiles are considered luxury items. Preserve their value!

 

5. Be Social and Be Online

Even if you're not keen on selling your tiles online, having an online presence is crucial. Keep your social media platforms active, post enticing photos of your products, and provide convenient links for potential buyers to place orders.

All of the above is just a simplification of what it takes to bring in, and in times, increase your tiles sales revenue. I'm making no guarantee that you'll make a fortune immediately, not with selling tiles or selling other items for that matter, but the chance you'll succeed by applying these ideas is highly likely to work in your favor.

I hope this chat helped shed some light on the tile business for you. Keep your eyes on the prize and your sales will surely rise!

PS. Feel free to ask questions, share your opinion, or just say 'Hi!' in the comment box below...