Planning For Increasing Sales In Retail In Season: 6 Tips

In a retail business, it's inevitable at some point that your store sales team will hit a rut or run into some obstacles. Maybe it's because you're a new, growing company whose name isn't out there yet, or perhaps it's because your team is discouraged. In either case, there are several things you can plan to increase sales in retail in season.

1. Know when to move on

If you're spending lots of time trying to contact someone and getting no response, move on. Don't waste time looking for store sale that isn't there - qualify out and move on. If the person you're chasing really is interested and wants to talk to you, they will return your messages. There are other, more willing prospects to be found that you can close sooner.

2. Don't be annoying

Don't sound desperate. If you're having trouble contacting someone, start by calling them. If you can't get through, only leave one voicemail. You can keep trying to call, but don't leave any other messages either as voicemail or with a colleague of theirs. Similarly, don't bombard a prospect with emails enticing them to contact you. Again, if they really are interested, they'll get back to you.

3. Make it easy

Throughout your entire store sales process, you should make the interactions you have as simple as possible. The experience for the customer needs to be great. It's up to you to do the leg work to make that happen.

4. Make it fun

Everyone loves to have fun. If you can make your store sales process enjoyable, then your store sales will come naturally. Your attitude will come through in your voice and the way you interact with other people and prospects.

5. Be yourself

This is the most important one. Don't read scripts or make the customer jump through hoops because "it's the way it's done." Put your personal touches on the sale and your interactions.

6. Create the top of mind awareness

Another way on how to increase sales in retail is to create top of mind awareness to sell more. Improving position is developed through selling skills and outsmarting and out whiting the competition. Being in the first place is ideal. However, being in second place isn't all that bad. When you are thought of second, you might get a chance when the first selection isn't available. Unfortunately, as you move further down the selection process, it is like being labeled bland and on the bottom self where dust collects and not the right place to sell.