You probably have got the time to look at the previous discussion which centers around one place for you to get all the relevant information on a medical devices sales job. If you haven't, give it a quick skim to grasp the whole idea. Once you have done that, you can relate to what we're about to discuss here much better.
Are we set?
Since selling involve an operation which comes in phases, MReps responsibility is to execute the action each stage requires.
For instance, they contact prospects, study prospective customers or customers needs, present the ideal products (medicines or medical devices), and some times provide after-sales service.
They are also involved in new product launches, create more product awareness and addressing concerns.
A medical sales rep is mainly responsible for:
- Selling and marketing pharmaceutical company's new and existing products to medical professionals
- Meet total sales target
- Build good rapport with customers
- Secure new business opportunities
- To drive business
- To fulfill monthly sales and collection target.
- Achieve store distribution target by-products
- Sufficient daily area coverage
- Provide excellent customers service
- Attentive to market info, and report promptly to management.
- To think of an innovative and effective suggestion.
- Effectively manage sales kit/tools.
- Timely submission of a report
- Achieve assigned sales target and fulfill other KPI (key performance index)
- Consistently review sales performance and close performance gap.
- Maintain and update the database for leads and customers
- Plan and execute area working schedule, while keeping open communication with reporting managers or team leaders
- Set appointments with healthcare providers (as previously mentioned) and arranged a follow-up call plan
- Build rapport and keep a healthy relationship with prospects, customers, and KOL (key opinion leader)
- Manage own marketing budget and area budget in running all of the programs
- Run presentation for continuous education program like CME (ongoing medical education) to targeted sites, e.g. Hospitals.
- Organize more considerable function such as Medical Conference
- Attend company's own meeting or events organized by other team members
- Keep informed of any product portfolio development, whether your own products or competitors' products.
- Keep close track of competitors activities.
- Be up to date of any development to the health care industry within their respective areas.
- Identify the opportunity to expand the current business.
- Negotiate with prospects or customers and make an effort to increase revenue
- Assist marketing in their activities
- Assist Research and Development or Clinical Liaison activities
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