How Medical Sales Rep Actually Spend Their Typical Day?

"What does a Medical Representative Do?"

A medical representative is employed by a pharmaceutical company to maximize the prescribing of that pharmaceutical company's products in a geographical area.

There are no strict formula for how to maximize product prescribing - hard work is only part of the story and often working smarter is the key to success.

This is why pharmaceutical companies are constantly looking for candidates who have the ability to think (and then put into practice) new ways of approaching sales opportunities.

As an experienced representative you will know your territory, know your customers and have a clear idea which part of your territory offers the highest potential for sales.

You set yourself clear objectives for every day that you work and will know exactly what you want to achieve from each customer visit.

The traditional work pattern for a non-specialist medical representative is to spend the morning in 1:1 meetings with GP's and Practice Nurses.

You may need to have booked an appointment for these meetings or you may be able to see the GP "On Spec" ie. if they are not too busy.

At lunchtime you may have booked a meeting with a group of GP's/Practice Nurses or Hospital Doctors, where you will make a promotional presentation about your products and provide lunch.

In the afternoons you will call on hospital doctors to try and persuade them to use your products.

In addition you will call on local chemist shops where you will try to get information on the prescribing habits of the local GP's.

This information should help you plan and set yourself objectives for future sales visits to those GP's.
Finally, when all the selling is over, you will record all the information you have gathered regarding your sales calls and then plan for your next visits." [Article Source]

Hope this answer your question regarding what pharma sales rep actually do.

In my personal opinion:

It's an average rating summary, and of course, many things had changed for the past few years, especially when it comes to visiting time and time spent with a customer.

In fact:

The definition of "customer" had taken a turn with the involvement of non-clinical personnel for medicines or medical devices purchases.

No longer the decision lies solely on doctors or pharmacists hands.

Of course, visit this blog often or check out the archive for detail information (use the 'search box' to look for the data).

Hope this help ...