You probably have enjoyed more sales by now if you implement the tips we shared through quick pharma sales phone techniques that bring more sales, and more phone techniques for sales rep in pharma. By applying the tips shared within those articles, you would have seen an actual performance in your sales figure.
Of course, you can always go back to them to see if there are anything else that you've missed. What you've missed could be the tipping point to your sales success.
In this article, we're going off the phone hook, and we're going to explore the white screen and projector ...
I don't want to waste any more time waiting to answer it. Personally, this is how I'm going to answer: It depends. And it depends mostly on a few factors that I'm going to list down below:
Basically, there are 2 types of presentations pharma sales reps have to make:
This is a presentation done to a single customer during day to day call. Most pharmaceutical companies require at least making 8 calls a day; with a mixture of doctors and pharmacy calls, or another healthcare provider, depending on the product the reps promote.
In this part of the world, such presentation will fall under CME which stands for continuous medical education, or CPE -- ongoing pharmacy education. And there are also special events presentation if requested by customers. The aim is to provide customers with information on disease and disease management (ahem!)
Sidenote: With the growing concern of compliance issue nowadays, it's good to bear in mind that no events should be used to influence or induce prescribing habit among healthcare providers...remember that...
In my personal experience, I had made more presentation when I promote to government and teaching institutions compared to retail markets. Not only it's required of me to make more presentation, as in group presentations as hospital rep, but it's also very crucial too. Imagine trying to catch every doctors or pharmacist down the hallway against calling everybody in for a quick 30 minutes to 40 minutes presentation -- which is more effective? You can figure that out yourself, right?
Some pharmaceutical companies do not allow reps to present. Presentations are carried out by product physicians or product managers. The reason for this is that it is inappropriate for reps to offer clinical data. It could be a competency issue, or it could be an ethical issue. But so far, I'm the one making a presentation on behalf of the company. If I were to wait for product people or physician, then it might take me years before I can run one!
The material for your presentation usually comes in the form of slides (Microsoft PowerPoint) and video clips. It's okay if you're thoroughly prepared for any presentation no matter how big or small it is. Perhaps the topic of 'how to best prepare for a presentation' be addressed in the next post. Or maybe you want to ask me to write about it?
Of course, you can always go back to them to see if there are anything else that you've missed. What you've missed could be the tipping point to your sales success.
In this article, we're going off the phone hook, and we're going to explore the white screen and projector ...
The question about giving a presentation(s) had just come in:
I don't want to waste any more time waiting to answer it. Personally, this is how I'm going to answer: It depends. And it depends mostly on a few factors that I'm going to list down below:
1) The type of presentation
Basically, there are 2 types of presentations pharma sales reps have to make:
- One-to-One or also known as face to face presentation
This is a presentation done to a single customer during day to day call. Most pharmaceutical companies require at least making 8 calls a day; with a mixture of doctors and pharmacy calls, or another healthcare provider, depending on the product the reps promote.
- Group presentation
In this part of the world, such presentation will fall under CME which stands for continuous medical education, or CPE -- ongoing pharmacy education. And there are also special events presentation if requested by customers. The aim is to provide customers with information on disease and disease management (ahem!)
Sidenote: With the growing concern of compliance issue nowadays, it's good to bear in mind that no events should be used to influence or induce prescribing habit among healthcare providers...remember that...
2) The target market
In my personal experience, I had made more presentation when I promote to government and teaching institutions compared to retail markets. Not only it's required of me to make more presentation, as in group presentations as hospital rep, but it's also very crucial too. Imagine trying to catch every doctors or pharmacist down the hallway against calling everybody in for a quick 30 minutes to 40 minutes presentation -- which is more effective? You can figure that out yourself, right?
But here's a caveat:
Some pharmaceutical companies do not allow reps to present. Presentations are carried out by product physicians or product managers. The reason for this is that it is inappropriate for reps to offer clinical data. It could be a competency issue, or it could be an ethical issue. But so far, I'm the one making a presentation on behalf of the company. If I were to wait for product people or physician, then it might take me years before I can run one!
What Else You Need to Know?
The material for your presentation usually comes in the form of slides (Microsoft PowerPoint) and video clips. It's okay if you're thoroughly prepared for any presentation no matter how big or small it is. Perhaps the topic of 'how to best prepare for a presentation' be addressed in the next post. Or maybe you want to ask me to write about it?
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