A small business needs a good sales strategy. Sales bring in the revenue and determine whether the small business can exist or exit. However, sales alone could not build the business. Company is made up of many supporting factors like fundraising, ethical accounting, staff management, and outsourcing, to name a few.But sales can definitely fuel the business ...
In this article, we're going to look at what strategy a small business can use as a sales strategy. You're going to discover a simple secret which you can immediately apply to your business, big or small. You'll also see that you don't need to mindlessly spend thousands on utilizing it. In fact, you might have already used it, and later you can learn how to use it more effectively.
Let us discover your successful sales strategy for small enterprise ...
The Secret Is In The Words
The real success secret to small business sales strategy has nothing to do with technology tools, the internet or anything like that. In fact, it should not even be considered a real secret because it has been around since mankind started to relate to each other; and the secret is WORDS!Words potentially have huge influence--words make people laugh hysterically, tragically destroy a relationship, friendship; and words have more power in them than any other tool at your disposal.
Using words effectively, especially in your small business ventures could lead to increased sales, more satisfied customers, happier employees, and profitable and secure future. But experts say less than 1% of small business entrepreneurs use words to its full potential.
Anyone can learn to use the power of well-crafted words, and when this power is harnessed, there’s little on this earth that others can do to stop your sales success. This art of using words is what is called copywriting. It could make or break your sales, and influence the effectiveness of your promotional material.
Words Convey The Emotion
One of the ways a beginner copywriter who might be writing for his own product or business start-up can compete the experienced one is by blending the sales letter or advertisement with his own, honest, and intense enthusiasm. One expert says, "Selling is the transference of feeling." When selling in print, energy is just as crucial as in face-to-face selling.This is the reason why you can’t just sit down and quickly write an ad “on command,” like sitting down and balance checkbook (that does not look and sound enthusiastic doesn't it?). You have to inject enough amount enthusiasm for the job and the proposition you’re putting across.
Notice I say 'enough' enthusiasm because I find many times 'over-enthusiasm' crosses the board as the hype!
If I’m trying to come up with an ad or some other sales material first thing in the morning, as I often do, I try to set my subconscious mind working on that job before I go to bed the night before. Usually, I'll wake up with the useful idea that I can immediately use, but there are also times when I wake up with ideas which I need to prepare and polish before I can write them.
A piece of advice: Don’t force your mind to come up with direct-response copy when you really don’t 'feel' like it because the result is going to be flat, mechanical and downright dull. It may be technically correct with the enticing headline, subheads, bullet points, offer, etc., but it lacks spirit and enthusiasm.
A writer who is genuinely enthusiastic about what he/she is selling definitely has an advantage. That’s why the freelance pro copywriter always gets and incorporates as much pith as possible from a product’s most enthusiastic salesperson. The transference of feeling onto paper makes it easier to craft and mold to perfection.
Over the years, the work I have involved with has proven that the most successful piece of work was for customers who were passionate and enthusiastic about what they sell. So, before you tackle that next ad or promotional material for your small business sales strategy, make sure you’re as excited about it as you want your customers to be.
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