Hi!
Yesterday I shared my first sales book I studied when I joined my first Pharma company 10 years ago. And today, I take you to another great reference...so high that even 'specialist' recommend it.
Here's the story...
After covering HUSM for quite some time, I met an Anesthetists, but he was from General Hospital, Kota Bharu. He happened to be in HUSM for some courses. We've talked before, but that day, the topic was a bit different.
He talked about sales and marketing and creating a network (I sort of know where he's heading)...
We ended our conversation with him inviting me to see a few other friends later that evening, and guess what...what I suspected came true. I'm meeting MLM people or Network Marketing people from Network 21 group (they promote Amway's line of products).
Things just got better...
The Anaesthetist upline (or sponsor) is a couple, and both of them are specialists. The wife is a Peads-Onco specialist. And the husband is an O& G specialist. Wow! I'm amazed at the kind of people making up this whole group.
Simply amazing...
After some small talks, changing opinions, etc., I excused myself because I got another appointment (actually it's my dinner time, so my office was with the 'nasi lemak' seller). I was given a few tapes to listen to. And they will collect them back in 3 days (typical MLM pitch).
But I listened to the tapes...
And most of them had this Jim Dornan guy talks about how he begins, how he faced obstacles, and finally how he triumphs. But one thing caught my attention when he mentioned the absolute 'must' read a book to newcomers that will guide them to sell better.
SIDENOTE: Jim Dornan: A Pioneer in Amway and Direct Selling
Early Life and Entry into Amway
Jim Dornan began his journey with Amway in the 1960s, at a time when direct selling was still an emerging business model. Originally from Northern Ireland, he saw the potential in the Amway business opportunity when many were skeptical of multi-level marketing. His entrepreneurial spirit and belief in the company's model drove him to become one of Amway's most successful distributors.
Success as an Amway Distributor
Dornan quickly distinguished himself as a top-performing Amway distributor. He built an extensive network of distributors, primarily focusing on markets in Northern Ireland and expanding internationally. His business acumen allowed him to develop a significant downline, becoming one of the most successful Amway distributors globally. He was particularly known for his ability to grow the business across different countries and cultures.
Mentorship and Motivational Speaking
Beyond his sales achievements, Jim Dornan became renowned as a motivational speaker and business mentor. He developed a reputation for inspiring and training other Amway distributors, sharing strategies for business growth, personal development, and success. His motivational talks and training sessions were crucial in helping many individuals build their own Amway businesses and develop entrepreneurial skills.
Impact on the Direct Selling Industry
Dornan was more than just a successful distributor; he was a transformative figure in the direct selling industry. He helped legitimize multi-level marketing as a viable business model, demonstrating that with the right approach, individuals could build substantial businesses. His international success helped expand Amway's reach and credibility in markets outside the United States.
Business Philosophy and Approach
Jim Dornan's business philosophy centered on personal development, team building, and creating opportunities for others. He believed in the power of network marketing as a means of personal and financial empowerment. His approach emphasized:
- Personal growth
- Continuous learning
- Building strong relationships
- Creating win-win business opportunities
- Empowering individuals to take control of their financial futures
Legacy
Jim Dornan's legacy in the Amway world extends beyond his personal success. He is remembered as a mentor who helped thousands of individuals develop their entrepreneurial skills and achieve financial independence through the Amway business model.
That's the day I learned about...
'The Greatest Salesman in The World.' Catchy isn't it? You can read the review here.
The following day, I went to the ONLY reliable bookstore I knew in Kota Bharu where I might find what I'm looking for and somehow I was disappointed.
They didn't keep the book with that title.
So I waited for my trip to Kuantan, and I searched for the book there. Good! I found it at Hamid Bros, one of Kuantan book wholesalers. I spent a few hours reading it page by page (all in, there are 104 pages).
I agree with Jim. This book is a 'must-read' for newcomers to sales or even the 'seasoned' one.
Network 21: Jim Dornan's Global Business Platform
Background
Network 21 is a global business training and development organization founded by Jim Dornan. It was specifically created to support and train independent Amway distributors, providing them with educational resources, motivation, and strategic guidance to build successful businesses.
Founding and Purpose
Established in the late 1980s, Network 21 emerged as a training organization that went beyond traditional Amway business support. Dornan recognized that many distributors needed more than just product knowledge – they required comprehensive business education, personal development, and motivational training to succeed in network marketing.
Global Reach
Network 21 quickly expanded internationally, becoming a significant training platform for Amway distributors across multiple countries. The organization established a presence in numerous markets, including North America, Europe, and various parts of Asia, helping distributors develop their entrepreneurial skills.
Training Approach
The organization focused on:
- Personal development training
- Business building strategies
- Leadership skills
- Motivational seminars
- Sales and marketing techniques specific to network marketing
Unique Contribution
What set Network 21 apart was its holistic approach to network marketing. Instead of just focusing on sales, Dornan's organization emphasized:
- Developing personal potential
- Building strong business relationships
- Creating sustainable business models
- Psychological preparation for entrepreneurship
Impact
Network 21 became renowned for:
- Providing high-quality training materials
- Hosting international conferences
- Developing leadership development programs
- Supporting Amway distributors globally
Legacy
Through Network 21, Jim Dornan significantly influenced the direct selling industry, helping thousands of individuals understand and succeed in network marketing.
Why?
Because it contains the fundamental of selling...and Yes, it's not just 'look.'
Want to know what the fundamentals are? Grab the book (from the link above). And enjoy the 'story.'
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